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The Story Behind 99
LOVE, 99 was created in memory of my brother, Gregg — the kind of person whose presence made everything feel better, brighter, and more meaningful.
To him, the number 99 meant “The Great One.” To me, it means home, legacy, and a love that lasts.
This brand carries that spirit through thoughtful, intentional pieces made to be worn, lived in, and remembered. Each piece is created with purpose, repurposed with heart, and defined by the stories behind it.
Thank you for being here. You’re part of the story now.
Look closely, love lives here.
XO, Heidi
Intentional design
Everything we carry has a reason
Made with care
Handled with warmth, every step
A brand with heart
Real people behind every piece
Love 99
Every detail, considered
We don't carry everything. We carry the right things.
Each piece in our collection is selected for how it wears, how it layers, and how it holds up. Because quality isn't just about materials. It's about whether you're still reaching for it years from now.
That same care extends to every part of the experience. From the moment you find us to the moment your order arrives, every interaction is handled with warmth and intention. We're a small, carefully run brand, and that means you'll always feel it. In the packaging, in the communication, in the way we show up for our customers.
No fillers. No fads. No shortcuts. Just pieces worth keeping and a brand worth coming back to.
Our values
The world is our home and we are called to leave it better than we found it.
Our philosophy
Built on the idea that life is yours for the making.
